Remember highlighers? Those very handy markers that you used in school to emphasize important parts of texts to make studying easier? Well, the web loves them too. Using CSS to highlight important parts of your text you are calling the readers attention to it.
Highlighting can do a great job of “marking the path” to the one place you want visitors to go, your checkout. Here’s one example of how a fictional company used highlighting to emphasize parts of their sales copy.
Join the revolution! Quit being tied to a single carrier because your phone is locked to one provider. XYZ-Cell is the industry leader with our unsurpassed selection of unlocked cell phones including unlocked GSM cell phones, cell phone accessories, Apple iPhone and iPod accessories, and much more. Don’t be limited to long term cellular contracts anymore. Now you can finally have the freedom you’ve only dreamed of, now available with one of our unlocked cell phones. At XYZ-Cell we are committed to being the #1 cell phone store on the web. We’ll show you the true meaning of customer satisfaction.
As with any technique, the big caution is to avoid over using it. A little bit in the right places will help your cause significantly. Use too much highlighting and your page starts to look like the highlighter color is the background and the other, un-highlighted text is what you’ve emphasized.
Just copy this code and paste it on your site where you want the link to appear: