To make a long story short, it’s a sad fact that we live in a short attention span world. It’s been a growing trend over the last couple decades that people are less and less willing to spend any great deal of time reading anything.
This is often most especially true of advertising copy. Yet there are still advertisers that do very well with long pages of involved ad copy. The main thing to do is concentrate on the quality of your copy.
You want to make your message appropriate to the tone of the market you’re working in. Concentrate on being accurate with the details of what you’re selling and focus on the benefits and advantages your customer will gain by making the purchase.
If ad copyrighting isn’t you’re cup of tea and you cannot afford to hire a professional copywrighter then you can learn a lot by studying the ad copy used by both your more successful competitors and related markets and practice writing in a similar style.
Instead of worrying about how long or short your copy is, concentrate on it’s quality. The best thing to do is try several variations of sales copy to determine which gets the best response and then use that information to create the next version.
Just copy this code and paste it on your site where you want the link to appear: