There Is Only One Objective

January 8th, 2009 | Posted in Advertising, affiliate marketing, Design, Landing Page, Making money, Sales Pages, Websites | Comments Off on There Is Only One Objective

Recently I talked about trimming the number of links to make sure that the visitor has a nice simple, easy to follow path to the sales page. Something else that’s just as important to remember is the main message.

Get their attention before they bounce

Regardless of how much traffic you’ve got or how much time, money and effort you’re willing to spend capturing a customer, there is one universal rule that applies to any business and that is to get their attention before they bounce.

In Internet marketing especially, you have in most cases a maximum of ten seconds to get their attention and compel them to stay on your site and continue reading your sales copy. After that time, most people will “bounce”, which means they hit your site, find nothing of interest and “bounce” off of it going someplace else.

Toward this goal you need to make sure that the site’s design and content is focused on getting their attention. The longer somebody stays on the site, the more likely you are to close a sale with them.

If your site has any conflicting or unnecessary content you would do well do either remove it outright or rewrite it so that it is more relevant to getting the customer down the path to the sale. If your site has something like an “about us” page, it would be a good idea to rewrite it so that it somehow focuses on and links to things like the product sale pages of your primary or flagship products.

Technorati Tags: landing pages, ten seconds, flagship products, design content, universal rule, unnecessary content, objective, internet marketing, traffic, landing page design, making money online

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