Whatever You do, Keep It Short and Sweet

January 9th, 2009 | Posted in Advertising, Design, Landing Page, Making money, Marketing, Sales Pages, Websites | Comments Off

Remember that you’re not writing to entertain and visitors to your site aren’t coming to bask in your prose. You need to keep your paragraphs down to just a few lines. Saying only what’s necessary.

Keep in mind that the whole reason for your ite is to convince the potential customer that what you are selling is the right product for their need.

To this end you should focus on benefits. Pick just a few of the most hard hitting points. Remember, every sentence makes them that much more convinced to buy from you … or that much LESS convinced to buy from you.

When in doubt about your sopywriting skills you are better off going with shorter copy because frankly, it will do less damage than badly written long copy.

So what your goad with each and every sentence and paragraph is to increase the visitors confidence in you and your product. Anything that doesn’t do this needs to be cut quickly.

Technorati Tags: copywriting, benefits, conversions, sales copy, copywriting skill, focus, marketing, landing pages, landing page design, distractions

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