The Rumors Are True Size Really Does Matter. Here’s Why

January 10th, 2009 | Posted in Advertising, affiliate marketing, Design, Landing Page, Making money, Marketing, Sales Pages, Websites | Comments Off on The Rumors Are True Size Really Does Matter. Here’s Why

This is probably the third time in recent posts that I’ve covered the topic of the size of your copy and with good reason. Sales copy is without doubt the most important thing on your site after the “Proceed to Checkout” button.

If you look at sales pages for successful products & services you’ll see that for the large part, longer copy converts better than short copy. The caveat here is that it absolutely must be quality copy and the longer the copy the better it needs to be.

You should break your copy into sections, each one built from one to three short paragraphs that focus on one benefit. Get the most out of this by making good use of white space, headings, block quotes, pull quotes and bullet points

For example, your site about cat supplies can as a whole, cover the type, manufacturer and advantages & uses of your products in general, then the catalog or sales pages for each one would go into all these details about each one of them, guiding the customer to that all important checkout link.

This way you can guide your visitor from one benefit to another as they read the sales copy, You can help them along by including a link every few paragraphs that takes them directly to the product sales page or checkout.

This gives them the chance to keep reading if they haven’t been totally convinced yet and allows those who have made up their minds to cut to the chase and make their purchase.

Technorati Tags: copywriting skill, sales copy, benefits, conversions, copywriting, focus, landing page design, distractions, marketing, landing pages

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