Benefits Gather Benefits

January 12th, 2009 | Posted in Advertising, affiliate marketing, Design, Landing Page, Making money, Marketing, sales copy, Sales Pages, Websites | Comments Off

Benefits to your customers come from features that you build into your product or service. Customers want those benefits, they are, after all, the main selling points of your product in the first place.

Ideally, you should try to get at least one benefit of your product into the headline (or perhaps you could use a list of benefits as a series of headlines).

Never underestimate the importance of your product’s benefits or the benefit that you get out of making it a point to emphasize them this way.

In fact, there’s plenty of internet marketing gurus that you should get at least three benefits into the first five lines of sales copy or you are more than likely going to lose the sale. Not being a “guru”, I can’t make as broad a statement as that but I can say that the more benefits you can coherently express in the early lines of your copy, the better.

It all comes back to authority statements and building confidence. Each headline and block of text that talks up a benefit is building authority and that will show in your conversion rates.

Technorati Tags: copywriting skill, landing page design, advertising, landing pages, copywriting, sales copy

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