Quiet Alienation

January 22nd, 2009 | Posted in affiliate marketing, Making money, Marketing, Misc, Money Issues | Comments Off on Quiet Alienation

Every once in a while you run into a customer that has a problem. You want these situations to be taken care of quickly and quietly. The last thing any business needs is a dissatisfied customer making a lot of noise about how they feel they got a bad deal from you.

Don’t argue with them. Even if you’re right, it will often accomplish little more than making things worse. Instead, rather than spending time and resources arguing with them, the best thing to do is settle with these people quickly. Refund their money, give ’em a free ebook, reimburse their shipping costs, whatever it takes (within reason).

Once you’ve gotten them taken care of, break off correspondence and don’t make any effort to contact them again. Remove them from all of your email lists, maybe even put them on a do not contact list, and make certain that if they ever hear from you or land on your website again it’s because they chose to come looking for you.

[tags]customer, problem, dissatisfied customer, refund, don’t argue, reimburse shipping, free ebook, do not contact, remove from lists[/tags]

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