Get Personal

January 24th, 2009 | Posted in Advertising, affiliate marketing, Landing Page, Marketing, sales copy, Sales Pages | Comments Off

The last thing you want is for your customers to come away feeling like your copy was being read to them by a third party. One of the easiest personal touches you can give to your sales copy is to write as if you were speaking to a friend.

The more of a “one on one” effect you can give to your copy, the better your conversions will be. Once again it’s because the internet is often seen as an anonymous, impersonal thing. Taking a few moments to add a personal touch to your sales copy will cut through some of that and reach them on a slightly personal level.

Technorati Tags: pages, sales copy, landing, copy writing, sales pages

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