Fact Based Or Value Based Marketing

February 6th, 2009 | Posted in Advertising, affiliate marketing, Landing Page, Marketing, sales copy, Sales Pages | Comments Off

There’s two main ways that customers look at your product, fact based and value based. It’s well worth taking the time to research which type makes up the biggest part of your market and tailor your copy to that group.

If you sell a blue widget that’s 8.3 times faster than the brand x blue widget, the fact based person will be significantly impressed with the fact that it’s 8.3 times faster. The value based person will be inclined to buy because of the potential that the speed difference means to them and their productivity.

Fact based people are more interested in direct comparisons of features and results. The value based person will be more impressed with the possibilities of those differences.

Use the wrong strategy for your market and you’ll find yourself beating your head against a wall, getting nowhere fast.

Technorati Tags: Brand x, direct comparisons, Research Marketing, Productivity, Speed Difference, marketing, Marketing Direct, value based marketing, marketing approach, value of benefits, People, fact based marketing, marketing research, Research Value

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