Advertising and Marketing experts often like to push the idea that you need to include your brand name and / or logo in all your advertising copy and that’s great if you’re dealing with a big time brand that has a lot of recognition already built into it.
However, when you’re dealing with a product that doesn’t have that big time recognition going for it and when you’re using short text based advertising then you honestly cannot afford to spend the space on it.
Instead you need to focus on good use of keyword and market research to develop your sales and advertising copy. Even if you have the advertising space (and the budget!), it’s still a better idea to avoid pushing your brand beyond a brief mention or two on your sales page.
This is particularly true of smaller operations, people almost never buy from a small company out of brand loyalty, they buy because you have a solution for their need at a price they can live with.
Brand recognition is something for large corporations to focus multi-million dollar advertising campaigns on. Small and medium sized businesses are infinitely better off concentration on product, keyword and market research.
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