How NOT To Write A List

March 25th, 2008 | Posted in Blogging, building traffic | Comments Off

I recently ran across something that claimed to be a list of one hundred Adsense tips. The problem with it is that the author was very obviously trying to stretch the daylights out of what they were writing so that they could technically come up with one hundred entries for it.

For example, the first several entries were definitions of terms like CTR (Click through rate), Impression count, CPC (Cost per click) and advice to spend time reading the AdSense Program Policies and the Terms and Conditions.

This is all valid, even useful, information but it hardly qualifies as “Adsense Tips”.

If you’re going to write a “tips” post, then cut to the chase and actually write genuine tips, something that can actually help the reader who does what you advise. Frankly, I would much rather have a list of 23 really useful tips than to have a list of 100 things, most of which are there only to increase the number of entries.

Technorati Tags: adsense, tips, adsense+tips, top+100+lists, tips+posts, useful+informaiton, writing+technique

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