I’ve written a lot lately about landing / sales pages and how to make the most of them. What I’m going to do now is take a look at a successful sales page in light of what I’ve been writing about. However what I’m NOT going to do is load up one of the sales pages of some internet marketing guru.
Instead, I’m going to have a look at the “sales page” for Saint Xavier University’s MS Curriculum. To the people that I can already hear people saying “But that isn’t a sales page!” I’ll say that it most certainly IS a sales page. The product they’re selling is one of the most important “products” around. Education. Specifically, an online course of study that prepares people to be teachers.
At first look you see a very simple page. There’s no fancy, flashy tricks trying to get the visitors attention or distract them from the whole point of the page which is to provide information about their program and get interested readers to either request more information or to apply online for the course.
The page does feature a header graphic, but at the same time, it’s not just a decoration at the top of the page. For part of it you see a campus shot of the actual school. There’s a banner with the name of the school on it and the rest of the header area is used for all of the important navigation and information links. This puts all of these important links in a convenient spot at the top of the page where they’re easy to find.
As you take a quick look at the rest of the page you see right off that they’ve made good use of j1 and h2 headline tags as well as strategic bolding of important key phrases throughout the page. This not only helps draw the reader’s attention to them, it also indicates their importance to search engines.
This is a good example of a shorter sales page. Without wasting any time they get right down to business. Starting out with a bit about Saint Xavier University and it’s tradition of producing “well-qualified and committed professionals” in the teaching field.
Then they explain that their course prepares the student for continuing as a master teacher either in schools or in other instructional institutions and that they’re also studying and developing new instruction techniques and that key parts of the program are concentrating particularly on literacy, the integration of technology into education, interdisciplinary perspective (cross training).
As a form of testimonial that has a lot of credibility, they make a point of saying that the school is accredited the National Council for Accreditation of Teacher Education (NCATE) and provide a link that makes it easy to check out.
In short, it’s an excellent example of a highly targeted sales page. At first glance it might not look like it to a lot of people but to person’s interested in a career in teaching and (I hope) experienced marketers, it’s nearly ideal. They know their niche very well and they know their target market and exactly what that market is looking for.
Just copy this code and paste it on your site where you want the link to appear: