Essential Step, Get Secuirty and Show it

February 20th, 2009 | Posted in Making money, Marketing, Money Issues, Sales Pages | Comments Off

One of the best pieces of advice that any internet marketer can take time and money to implement is to get an SSL certificate.

Especially given the worries about identity theft and the growing knowledge of the need for online transactions to be secure, more and more internet users look for the padlock emblem in their browsers that indicate they’re using an encrypted connection to keep their financial information safe.

Taking this step will reassure those customers about the security of your site’s POS system. Shared SSL certificates are cheap and getting cheaper all the time. There is really little or no reason not to get one.

While you’re at it, you would also do well to get some security and validation seals, these also go a long way toward insuring their confidence that doing business with you is secure and their financial information is safe from prying eyes.

Possibilities to consider include Hacker Safe, Verisign, ETruste and a growing number of other security seals.

Technorati Tags: shared ssl certificate, hacker safe, prevent identity theft, ssl certificate, verisign, padlock icon, security seals, secure transactions. financial information, security, etruste

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