Recently I wrote about how discounts and coupon codes can be a source of distraction to your customers, even leading them away from your checkout to go look for them.
On the other hand, outfits like Amazon and iTunes have been using discount / coupon codes quite successfully for some time. Since their method of dealing with them has proven so successful, it’s only sensible to have a look at how they do things and emulate them.
Essentially, when either of these giants is offering a discount, they take time to advertise them and publish the coupon codes through specific sources.
So, if you’re going to use a discount code, make sure that you publish it far enough ahead, through a consistent source such as by way of your opt-in email list so that your customers will quickly know where to watch for any discounts.
If you have a clear source, such as that opt-in email list, for discount codes you cut distraction in your checkout. Not only that, but if you make a point of promoting that email list not only on your main site but the site’s blog (you DO have a blog dedicated to your online business, right?). You can encourage people to opt-in to your list.
That list then becomes the official source for discounts as well as an “early bird” source of product information and announcements. And of course, you can also use that email to work in promotions of your JV and affiliate projects.
Just copy this code and paste it on your site where you want the link to appear: