Learning From Bouncers

February 25th, 2009 | Posted in affiliate marketing, Making money, Marketing, Misc, Money Issues | Comments Off

Contrary to what you might think, bouncers are more than just people who have left your site without making a purchase or signing up for your email list. They are also a valuable source of information.

For example, if your site sells tv accessories then wouldn’t it be valuable to know the reason customer x left without buying is that they couldn’t find the plasma mount they need for their model? Of course it would because then you would know that there’s something your customers want that you don’t offer. Arrange to offer that item and you’ve made your store better for the customer that would otherwise have left without buying.

When somebody moves to leave your site without buying, that is the time to ask them why they didn’t make the purchase. A simple form that asks a few brief questions. Make the process quick and painless and offer them an incentive such as a free ebook and or a substantial discount on some product in return for taking a few minutes to fill out the questionnaire.

All of the information that they provide can help you refine your sales copy and advertising tactics and might even provide you with valuable input that can improve either your product or the way you present it.

Technorati Tags: improve copy, improve site, lost sale, failed conversions, free ebook incentive

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