Remember highlighers? Those very handy markers that you used in school to emphasize important parts of texts to make studying easier? Well, the web loves them too. Using CSS to highlight important parts of your text you are calling the readers attention to it.
Why did I write that? in a word, credibility. It’s an important commodity in the sales world. If potential customers perceive credibility in your sales copy that will increase your conversion rate.
When designing the page it’s often tempting to use fancy (often that means large) graphics in your efforts to catch the eye of the reader. There is that school of thought that likens the use of graphics to modern furniture and therefore give high priority to adding lots of graphics to “make the page look [...]
More and more people are discovering all the time that blogging has become one of THE big bandwagon things these days. There’s some people out there that have managed to turn their blogs into profit machines. If you’ve spent any time at all looking into ways to make money online then you’ve no doubt read numerous accounts of various “gurus” and people who’ve been studying with them and their success stories.
The “Landing Page” is probably one of the most important that you have. This is the page where your potential customers will get their first full look at your product. You may talk about it elsewhere, in emails, blog posts, forum posts, Etc, but this is the page where you’ll have the most important stuff to say. This is the page that has the task of converting those visitors into paying customers.
