Remember Loss Leaders
Especially when dealing with a new business or a new product, one of the tactics that brick and mortar businesses have been using for years is the “Loss Leader”.
Especially when dealing with a new business or a new product, one of the tactics that brick and mortar businesses have been using for years is the “Loss Leader”.
The last thing you want is for your customers to come away feeling like your copy was being read to them by a third party. One of the easiest personal touches you can give to your sales copy is to write as if you were speaking to a friend. The more of a “one on [...]
A good tactic that you should use in your sales copy is to ask lots of rhetorical questions. Things like “How would you like to work when you feel like?”, “Do you like working nine to five?”, “Would you like to be able to store hundreds of pictures instead of dozens?”.
The last thing any business needs is a dissatisfied customer making a lot of noise about how they feel they got a bad deal from you.
A good way to encourage people to make their purchases more quickly is to restrict your offer in some way. Make it only available today or for a certain number of days until the price is scheduled to go up.