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Archive for January, 2009

Remember Loss Leaders

Especially when dealing with a new business or a new product, one of the tactics that brick and mortar businesses have been using for years is the “Loss Leader”.

Get Personal

The last thing you want is for your customers to come away feeling like your copy was being read to them by a third party. One of the easiest personal touches you can give to your sales copy is to write as if you were speaking to a friend. The more of a “one on [...]

Confidence And Doubt From Questions

A good tactic that you should use in your sales copy is to ask lots of rhetorical questions. Things like “How would you like to work when you feel like?”, “Do you like working nine to five?”, “Would you like to be able to store hundreds of pictures instead of dozens?”.

Quiet Alienation

The last thing any business needs is a dissatisfied customer making a lot of noise about how they feel they got a bad deal from you.

The Power of Limits

A good way to encourage people to make their purchases more quickly is to restrict your offer in some way. Make it only available today or for a certain number of days until the price is scheduled to go up.

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