The idea here is to focus on some way in which people in the field that your product is aimed for are frequently suffering some kind of loss in potential profits. Briefly elaborate on an example of such a loss and immediately follow with the way in which your product can help avoid that loss.
Many people, especially those new to internet marketing, make the nearly fatal mistake of designing and writing copy for themselves. They have forgotten who their audience is and this means that their message is off target and will cost them sales.
Testimonials are often a staple of sales pages dating back to direct mail snail-mail campaigns however they are honestly of very limited value. They typically talk about how the product in question has changed their life and now they’re taking vacations in las vegas or the Bahamas, all in a private Learjet of course.
This is probably the third time in recent posts that I’ve covered the topic of the size of your copy and with good reason. Sales copy is without doubt the most important thing on your site after the “Proceed to Checkout” button.
