Prejudice in society has been the root of many problems over the centuries and even in the allegedly enlightened societies many of us live in there are still examples from time to time of how much harm and evil has been done because of it.
There’s an interesting pattern in internet marketing that, if you take time to look for it, you will see repeating itself all over the place. I’m talking specifically about how a lot of so-called ugly sites will convert better, often far better, than a lot of their competitor’s much prettier designs.
Benefits to your customers come from features that you build into your product or service. Customers want those benefits, they are, after all, the main selling points of your product in the first place.
It’s one of those simple psychological phenomena that it doesn’t actually take an expensive college degree to figure out. Simply put, if you want a customer to spend $27, you’re much better off and more likely to get it if you start out by asking for $97 or even $147.
The reason for this is [...]
