BlogDoofus

Contrary to what you might think, bouncers are more than just people who have left your site without making a purchase or signing up for your email list. They are also a valuable source of information.

It’s amazing how many online stores don’t take the time to let me know how many steps are involved in the payment process. I really appreciate it when a store makes a point of showing me how many steps are involved and somehow highlight the step I’m currently on.

Affiliate programs are great. For the affiliate it gives them a ready-made product, usually with some stock promotional materials, that they can begin promoting and earning commissions with very little start up cost and almost no risk.

After the customer has paid, you have a golden opportunity because you KNOW that this customer has a buying level of interest in some of your product. When the sale is complete is the perfect time to try for an upsell.

Anything that takes time and doesn’t help elaborate the benefits of your product to the customer is a distraction that increases the chance of them bouncing.