Using Video To Beef Up Sales Pages

March 11th, 2009 | Posted in Advertising, Design, Misc, Sales Pages, video | Comments Off

Everybody knows that video is probably one of the biggest things on the Internet today. With the wide availability of inexpensive camcorders that can produce high quality images it’s now possible for just about anyone to become a producer. More and more sales pages are including video add a little something to their presentation.

Most of them are either in the form of video testimonials or messages from the creator or seller of whatever the site is advertising. When done right, video can add to the confidence level of customers because it has a more personal feel to it than just plain text. It shows that somebody went that extra mile in making that page.

I’m planning to do more videos myself and I’ve even got one in pre-production now that I hope to debut on another blog of mine in a couple of weeks. The one thing I’m finding that can be a limiting factor is the video editing software used to pull the whole project together.

Currently I’m doing most of my stuff in Windows Movie Maker and using a few free tools to take care of individual tasks that WMM isn’t up to on it’s own. While that’s fine for ultra basic videos that just show somebody talking about a product, I’ve decided that I want my videos to stand out just a bit more than that. This means that WMM most likely isn’t going to cut it for most tasks in more advanced projects.

So I hopped over to buy.com and started at their weekly sale page of buy.com to see what offerings they had in video editing software (why not? they’ve got just about everything else!).

It only took about five seconds of looking at the results of my search to find an excellent candidate for the job of video editing suite in the form of Sony Vegas Pro v.8.0. This is a full blown professional video editing package with all the bells and whistles. I don’t know how they managed it but they’ve got it selling for $434.65 instead of it’s regular price of $699.95, I guess they musta bought up a ten or twenty thousand copies to get a discount like that.

In any event, I’ve seen some extremely cool examples of the kind of things you can do with it on YouTube such as the video example below. On top of that, there’s a wealth of tutorials on YouTube and other sites that show the details of how to do some seriously cool effects with Sony Vegas pro 8. and I’m itching to try all of ‘em both for sales pages and just for the fun of it.

And no, I didn’t do this one … yet.

Technorati Tags: Camcorder, sony, Limiting Factor, Video Editing Software, High Quality, Videos, Quality Images, Video Testimonials, Sony Vegas, Offerings, Windows Movie Maker. Confidence Level, Personal, Free Tools, Video Editing Suite, Extra Mile

Be Sociable, Share!
  • email
If you enjoyed this post, make sure you subscribe to my RSS feed!
Link to this post:
Just copy this code and paste it on your site where you want the link to appear:

Comments are closed.