The Big Lie About Being Number one

March 26th, 2009 | Posted in Advertising, adwords, affiliate marketing, Marketing, PayPerClick | Comments Off

If you ask most marketers and online promoters what their main goal is for Search Engine Result Pages (SERPs) position is, they’ll almost all tell you that they want their sites to be number one for their keywords. Most of these people are wasting time and effort chasing after that number one spot that could be better used elsewhere.

In today’s world of VHS, DVD, Blu-Ray, Video on Demand and so on, I don’t suppose there’s nearly as many of you that go to an actual theater anymore but I want to ask you to take a few hours this weekend and go to a theater just once, not the kind where you’ll need to find that tuxedo shirt you wore at your wedding, just a plain old fashioned movie theater. Hey, at least you’ll be able to tell your grandchildren that you’ve actually been to a theater.

When you get into the auditorium, take a second for your eyes to adjust to the lower light and then look around. What you’re looking for is where you would like to sit. Naturally you don’t want to sit all the way in the back, that makes the screen seem smaller, almost like some larger tv sets and what’s the point of that?

Now look at the seats in the very front. Take a second to sit in one and look up at the screen. It’s so large that it’s almsot overwhelming. Another problem is that there’s almost always a group of people that are determined to get those top spots before anyone else does.

The seats in the front of the middle section are the best compromise between getting all the way up front and being able to see the whole screen at once.

The idea is that yes, you can bid your way toward the top spot of Google sponsored links but the truth is, the increased cost of such a campaign will more than likely offset the potential gain in sales.

You want your Adwords campaign to get the most profit for your advertising budget. Pursuing the top spot at all costs is better left to those with the multi-million dollar ad budgets.

Technorati Tags: serps position, serps, adwords position, position, top position, middle position, adwords, google position, advertising, adwords campaign

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