Lets face it, people love getting things for free. I think perhaps that we’re somehow hard wired to take advantage of the chance to get something free. Especially when that something is a product worth having.
This makes holding a contest on your site more than just a way to attract new visitors and get their attention. It’s a way to build links that will not only drive traffic to your site but also increase your visibility in the search engines as well as eventually having a positive impact on your Google page rank.
A good example of this is a post Kat wrote recently: “Smelly Washer review and giveaway!“. It starts out as a review for a product that eliminates the foul smells that often build up in your washing machine. According to her review this stuff works wonders, living up to it’s claims completely. In addition to the review, she’s also posted a promo code (good until August 31st, 09) that will get her readers 10% off.
However she doesn’t stop there. She also announced a contest. The winner walks away with a full size bottle of “Smelly Washer” absolutely free. Entering is easy, All you need to do is leave a comment on her “Smelly Washer review and giveaway!” post telling about the worst smelling thing you’ve ever had to wash.
The link building part of this comes in where additional entries can be had by blogging about the contest and linking to the contest post or posting a tweet about it (both of which I’ve done). As you can see, entering is as easy as falling off a log and holding the contest itself is fairly easy (though just a teensey bit tedious counting up entries I know) and will in the end result in a whole bunch of new, permanent, one way inbound deep-links to her blog.
The only thing I can say is that I need to get some ideas rolling and start holding contests myself.
Just copy this code and paste it on your site where you want the link to appear: