Probably one of the most common misconceptions about making money with Google AdWords is the idea that you have to spend lots of money, but that really isn’t true. Yes, it is a little more difficult to make a profit than back in the days when you could spend a few cents per thousand made but if you use these Google AdWords how-to tips you’ll be able to succeed without going broke.
Whether you’re just getting startedt, or if you’ve been using AdWords for a while. This collection of Google AdWords how-to tips will help,
1: Your ad should be relevant to your keywords. I know this seems like a total no-brainer but you’d be surprised at the number of people that run the same ad with multiple keywords. It is important that you write new ad copy for every keyword you use, even if the change is only slight. When people search with a particular keyword they want to see that exact wording in their search results, and they’re very unlinkly to click on any ad that doesn’t match their search terms.
2: Write good ads. While it is important to use the keywords in your ad text, it must also be good. It has to be compelling and give the reader a reason to click on it instead of the other ads or as well as the natural (non-adwods) search results. Why should they choose you? Make your case, using your keywords, in as few words as possible. Once you develop this skill, it’ll be extremely valuable.
3: Change up your bidding strategy. Don’t get the idea that one style of bidding works for all situations. Starting out you may need to bid a little higher on more competitive keywords because your click-through-rate and standing with Google isn’t very high. As your standing with Google improves, to go back and try lowering your bids. Find the lowest bid that you can use without lowering your quality score. Don’t spend money when you don’t have to.
On the other hand, you have need to bid differently on the less popular keywords. In that case, you start with low bids and slowly increase them by small increments until you achieve the position you want on the first page of the results. By increasing your bid slowly, you’ll get the best possible placement for the least possible amount of money.
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