Adding Video To Your Website Or Blog To Increase Its Value

September 6th, 2009 | Posted in Blogging, Hot Topics, video | Comments Off

Over the years there’s been a lot written about how to increase the value of your site in the eyes of the search engines. Early on the mantra was “content is king” which meant that if you put lots of interesting and / or useful information on your site then you would see a increase in visitors.

Then graphics, and photos became the big thing, both the images themselves for how they dressed up the appearance of a site and for the information that went into the Alt=”” tags. This too helped bring traffic and visibity in the search engines’s indexes.

Then of course there was keywords. Doing some reasearch and optimizin pages for the right keywords. Keywords appeared in urls, titles, headings, descrptions, Alt=”” tags and of course, throghout the text.

For the last couple of years Internet has been increasingly toward the use of video. More and more “top sites” are using video to give visitors more value. Video has become one of the things that can bring in a lot of traffic if it’s done right. People are spending more and more time watching videos online even though they’re not using a 52 inch bell tv as a monitor (though that’d be pretty cool woudn’t it? Especially if you’re nearsighted!)

Think back to your last visit to CNN, your local TV station’s site, YouTube or any of dozens of video sharing sites and an ever increasing number of top websites and blogs. Very likely you were greeted with a page that included one or more professional-looking videos that relayed anything from movie previews, news reports, tutorials on almost anything or just pure entertainment.

There’s two basic ways to go.

1), You can use video from one of the dozens of video sharing sites, just search the site for a video that fits your site’s topic and then copy the embed code and paste it into your website or blog post. Sites like YouTube, DailyMotion, and Metacafe (to name just a few) are loaded with so much content covering more topics that you couldn’t possibly use it up.

2). Then of course, you can make your own videos. All you need is a decent quality camcorder and a few other things that won’t cost very much and some video editing software. If you’re on a tight budget you can use Windows Movie Maker which comes with just about every version of Windows these days.

Video topics can range from simply sharing something that you enjoyed and believe your readers will also enjoy, demonstrations of your product or service, interviews of experts related to your product or service to testimonials of satisfied customers, tutorials and how to videos.

In an upcoming post I’ll talk about how to create a studio space in your home for minimal cost.

Technorati Tags: web marketing, website video, video, blog video

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