Getting Their Attention

February 17th, 2010 | Posted in Advertising | Comments Off

Regardless of what you’re selling, whether it’s cars, flat screen televisions, diet plans, beauty creams, acne solutions, or toothpaste, it’s important to get your viewer’s attention. Without their attention they’re not going to know what it is you’re selling, let alone why they should need or want it.

It’s a long established fact that sex sells. If take any topic, and add an element of sex to it you’ll get a lot more attention than if you did the same thing without it.

For example, this is the most recent episode of “Points of View” in which Bob is talking about some of the truly stupid things that people write in comments on YouTube videos. Normally this video would have gotten maybe a few hundred views, however by adding a few graphics and tailoring the script to fit the pictures, it’s gotten nearly four thousand hits in that same time.


[tags]
advertising, sex, sex sells, attention, boobs[/tags]

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