That’s right. Google Page Rank, once one of the most sought after rankings in SEO, is effectively dead. Oh I’m not saying that Google doesn’t still generate and even use page rank as part of it’s algorithm that determines how web sites rank in their search engine results pages. I’m simply saying that it is no longer worth taking time to chase after it.
What too many webmasters and advdertisers don’t seem to understand is that in Google’s algorithm page rank is, according to Google’s own Matt Cutts, one of the least important of over 200 factors that are taken into account when determining what sites will show up where in the search results pages.
This means that if you’re a wise webmaster you’ll stop wasting time chasing after a higher page rank and concentrate on the more important factors
1) Good UNIQUE content that fills some need for your visitors
3) getting one way inbound links from relevant pages, ideally without the rel=”nofollow” attribute.
If all you do is concentrate on page rank you may get it but as I said, page rank is NOT the be-all – end-all factor in determining where you site ranks in the search results pages.
If anything, the one factor that’s probably the most important is relevant, human readable, content that fills a need or solves a problem for visitors to your site.
Technorati Tags: content, relevance, search engine marketing, search, rankings, search rankings, page rank, google, seo, search engine optimization, relevant content, search result pages, search results
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