Over the years there’s been a lot written about how to increase the value of your site in the eyes of the search engines. Early on the mantra was “content is king” which meant that if you put lots of interesting and / or useful information on your site then you would see a increase [...]
A hundred dollars a day using Adsense. I consider this to be a reasonable goal, enough to take care of not only day to day living expenses but also make short work of eliminating debts. In my pursuit of this goal I’ve done all of the obvious things, starting with adding Adsense units to my [...]
Simply put, always remember the main thing that your customer is after. For example, those of you reading this are my customers and what you’re after is knowledge of ways to increase your traffic, SERPs positions and ultimately, your conversion rates.
Remember highlighers? Those very handy markers that you used in school to emphasize important parts of texts to make studying easier? Well, the web loves them too. Using CSS to highlight important parts of your text you are calling the readers attention to it.
Why did I write that? in a word, credibility. It’s an important commodity in the sales world. If potential customers perceive credibility in your sales copy that will increase your conversion rate.
