A really good way to annoy the snot out of your customers is to let them pay for something and then end the transaction without making it absolutely clear how they will be getting their product. When your customer has completed the transaction and paid for their new computer, Jaeger Lecoultre Master watch, stack of blank dvds or whatever, it’s important that you don’t leave them in the dark about how they’re going to get what they just shelled out hard cash for and how long it’s going to take.
Archive for the 'Checkout page' Category
I read a story once about a guy who wanted to get a new compact flash card. He’d done some looking around and found the one that he wanted at a price he liked. Then, when he went to add it to the shopping cart the site hit him with a four page signup form asking dozens of questions that had nothing to do with his desire to buy a memory card. Somewhere into the second page he decided that this was just too much and not worth the savings. He closed that browser tab and settled for a slightly more expensive unit at another site that didn’t want his life story for a $25 memory card.
The various degrees of anonymity on the internet means different things to different people. People with political, legal and social things to say have often a lot of very good reason to make the most of that anonymity. Internet marketers on the other hand, cannot afford to appear anonymous and unapproachable. One way to beat […]
I’ve seen some sites that had a rather hard handed way about their checkout. If anything went wrong they assume that somebody’s playing games with bogus credit cards and they shut the transaction down. At least, that’s what I have to assume is happening.
There’s something about doing business online that a lot of people manage to go for years without really being impacted by the fact that the internet is a global thing and that they’re not just able to do business with people in their own city & state. Remember, your customers can literally be from anywhere […]