There’s something that I have seen internet marketers doing entirely too much of in their sales pages. It doesn’t matter what they’re selling, whether it’s an ebook, a marketing course, custom hats, fireplace inserts, or car insurance, most of them seem to have the idea that their sales page needs to be nine miles [...]
In order to be good at martial arts one of the things you need to learn is how to fall. If you’re trying to learn [insert your favorite martial art here] and don’t learn to properly minimize your falls, it’s only a matter of time before you get injured unnecessarily. [...]
Managing your marketing budget is a challenge. The simplest answer is to have better everything than your competition. Of course learning those skills can take years and a lot of money for someone new to PPC marketing. Many companies decide to do there PPC internally. Often because somebody suggested that they need to [...]
Google’s landing page quality score exists to penalize those advertisers who don not create useful landing pages. It does this by giving lowering the ranking in Google’s quality ranking. This increases the cost of their minimum Cost Per Click (CPC).
Those of us already working to produce quality web sites and landing pages, that higher quality score leads to better ad rankings and a lower CPC.
There’s something about doing business online that a lot of people manage to go for years without really being impacted by the fact that the internet is a global thing and that they’re not just able to do business with people in their own city & state.
Remember, your customers can literally be from anywhere on [...]
