There’s something that I have seen internet marketers doing entirely too much of in their sales pages. It doesn’t matter what they’re selling, whether it’s an ebook, a marketing course, custom hats, fireplace inserts, or car insurance, most of them seem to have the idea that their sales page needs to be nine miles [...]
In order to be good at martial arts one of the things you need to learn is how to fall. If you’re trying to learn [insert your favorite martial art here] and don’t learn to properly minimize your falls, it’s only a matter of time before you get injured unnecessarily. This wise advice [...]
1. Making more money. Especially in today’s economy there is a huge drive to find new ways to earn money. Businesses are closing, layoffs are worse than they’ve been in a long time and job security isn’t nearly what it was a few years ago.
2. Saving money. Again the economy makes this even [...]
Everybody knows that video is probably one of the biggest things on the Internet today. With the wide availability of inexpensive camcorders that can produce high quality images it’s now possible for just about anyone to become a producer. More and more sales pages are including video add a little something to their presentation.
Most of them are either in the form of video testimonials or messages from the creator or seller of whatever the site is advertising. When done right, video can add to the confidence level of customers because it has a more personal feel to it than just plain text. It shows that somebody went that extra mile in making that page.
Google’s landing page quality score exists to penalize those advertisers who don not create useful landing pages. It does this by giving lowering the ranking in Google’s quality ranking. This increases the cost of their minimum Cost Per Click (CPC).
Those of us already working to produce quality web sites and landing pages, that higher quality score leads to better ad rankings and a lower CPC.
