BlogDoofus

Anything that takes time and doesn’t help elaborate the benefits of your product to the customer is a distraction that increases the chance of them bouncing.

Recently I wrote about how discounts and coupon codes can be a source of distraction to your customers, even leading them away from your checkout to go look for them.

A lot of sites provide a place to enter discount codes somewhere along the way in their e-commerce process. While occasionally offering limited discounts to get customer’s attention is a good idea, it’s not something you want to get careless with either.

Do you even remotely know how many people don’t make a purchase because there are no contact details showing anywhere that they can be easily found? I honestly don’t know if there’s any hard numbers but I’m certain that there are a lot of people who decide not to do business with a website because they can’t find any contact details that they can use in the event they have problems.

One of the best pieces of advice that any internet marketer can take time and money to implement is to get an SSL certificate.